1. Mr Mo does it again! Interesting, Brilliant, Perspective. Want to add that the success of e-commerce depends a great deal on internet penetration which is a bit weak at the moment. Nonetheless, the field is big enough for Konga, Jumia, Addide et al.

  2. Nice one Yomi. It may take a while but e-commerce will catch up and overtake brick and mortar if it’s not already done so globally. With regards to the ‘physicalness’ human nature, e-commerce businesses are learning to emphasise customer or consumer experience to shopping. So e-commerce is just not about shopping anymore, it is now more about customer experience. An example is my online shopping website www.clickfromnigeria.com. The case of Comet and HMV in the UK are prime examples of what can happen if you depend too much on the ‘human nature’. In some of these things, perception is stronger than reality as you may well know. Just a thought.

  3. thought provoking.

    At the end of the day, the ‘e’ is only a compliment to all that we do. It will never be a complete replacement.

    I rather think the opposite is the case here!

    Convenience is often a key factor in deciding who / where to patronize.

    the faster paced our modern lives become, the more likely it is that e_commerce will gain grounds.

    And I am not just talking about Nigeria here where the basic infrastructure is decrepit.

    You will OCCASIONALLY love to smell, feel and window shop. There will be items you have to hold physically to decide (e.g, a shirt), but items that do not belong to that class will increasingly be e_sold.

    In a metropolis like Lagos, who in hus right mind would want to wade through MADt traffic to go purchase an electronic item when he can haver it delivered to his doorstep by, say, Joomia?.

    In some jurisdictions, e_shopping is definitely predominating, and it can only get more prevalent.

    No, physical shops will not disappear, but they will get progressively irrelevant.

  4. bosun99uk

    Online stores need to evolve,

    You go to some online stores and they don't even have the picture of the item they want to sell.
    They need to even go beyond pictures and look at having videos with a short work through of the product, am talking of real life video here not computer generated adverts,

    They need to find ways to replicate the in store experience.

  5. Olive

    The thing is this....as everything else that has become our way of live, e-commerce will take its chief place in trade and then we will begin to back-paddle to bring back the old ways/styles/forms just like in fashion, culture, values, standard of living etc! There will always be a bridge that stops us from crossing over completely and the point of this article is one of them.


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