Like it or not, believe it or not. Nigerians still love the BlackBerry brand. Some may say, “It’s outdated”, “It’s too old” Oh yes! I agree, But yet, the BlackBerry you think is dying or almost forgotten is still relevant in these parts. When you travel, or commute in cabs and buses, you almost always find a BlackBerry in the hands of one or more persons.
Our brothers in Computer Village can confirm this fact for you, also recall the article from Hi Bizzle on the challenge of finding the best selling smartphones in Nigeria, Blackberries still made that list. We may ask, Why so? Why is the so called dead or dying platform still found in the hands of many? The reasons cannot be far fetched:
1.) Cheap data.
Till date, Blackberry plans remain the cheapest when compared to other generic data plans. Android fans in the house will acknowledge that we go many lengths to tweak our Androids in order to run a (cheaper) Blackberry plan on it. Owners of Blackberry still enjoy cheap data on the go, so what the heck?
2.) The Sweet Keyboard:
We can ruminate much on how touchscreen keyboards have revolutionized typing. I use it too, so I won’t argue that. The problem is? A good number of us are yet to fully switch to using them. Four people I know stuck to using the Bold 5 (9900) for years.
Not there was no cash , but because there was no other option. All of them currently use the Blackberry Q10. That’s after trying to woo other to full touchscreen devices. My mum currently using the Blackberry Curve 9320 recently confessed she loves the keyboard on it, that it helps her type easily. Our people still love the tactile feedback offered on keyboards and where is it best experienced if not on a Blackberry? Infact, this article was typed out on a recently acquired Blackberry device hehehe 🙂
After Facebook, and WhatsApp, BBM still remains the most popular IM app or service in Nigeria. We still love to show ourselves on display pictures or drop inspirational quotes as status updates. The best BBM experience till date is still found on Blackberry devices.
4.) Social status: Ever since its arrival in Nigeria, the Blackberry brand has always been associated with the elite class. Owing mostly to it’s priced gadgets and expensive subscription. Till today, whip out a Blackberry Passport in public and eyes will turn. That’s exactly what Nigerians love. Your thoughts.