I hate writing about things like this, but I also easilly get miffed when false advertising is used to lure customers only to offer them a service that is far below what has been advertised.
3.5G services deliver a theoretical maximum of 3.6mbps or 7.2mbps depending on the installed capacity of your network operator. Using a 3.5G service from MTN or Glo, for example, you can experience over 1.8mbps during the fair hours of the day, and enjoy comfortable 200-600kbps speeds during other periods. Of course, we know that it gets worse than that at times.
The point is that with existing 3.5G services, the speeds we experience are not capped by the operator. Factors like congestion and weather conditions may affect the speeds that we experience but there is no deliberate cap.
It is why I feel miffed going through the service plans of Swift Networks and finding out that on their 4G WiMax “broadband” internet service, subscribers seem to be limited to experiencing maximum speeds of 400kbps, 512kbps, 768kbps and 1mbps depending on the plans they opt for. As Dayo would say, What is the meaning of that?
WiMax should be delivering 3-6Mbps Down (with bursts over 10Mbps)
Why advertise your services as 4G if the majority of subscribers will be prevented from ever experiencing anything close to true 4G speeds?
While there are no data caps on the service plans, someone needs to tell them that 400kbps, 512kbps, 768kbps and 1mbps are not 4G speeds. Gosh, they are not even 3.5G speeds.
I have no beef against 4G, WiMax or Swift, but touting 4G as a marketing campaign when from the get-go subscribers have no chance of ever clocking 4G speeds sounds deceptive to me. Sorry, I am not biting.
PS: Before publishing this piece, I had mailed Swift networks to ask for clarification about their plans four (4) days ago. My intention is never to impact negatively on anyone’s millions of Naira worth of investments, hence my taking the pains to ask for information. Till date, however, I have not received a response. As such, I have proceeded with publishing this article.
Here is the mail with headers included:
from Yomi Adegboye
sender time Sent at 20:45 (GMT+01:00). Current time there: 19:00. ?
date 5 February 2011 20:45
subject Swift 4G
I was recently handed a brochure advertising your company’s 4G services. The brochure refered to your website, where I checked out the different plans. I observed that subscribers are limited to experiencing maximum speeds of 400kbps, 512kbps, 768kbps and 1mbps depending on the plans they opt for.
WiMax should be delivering 3-6Mbps Down (with bursts over 10Mbps). I am wondering why a service being advertised as 4G limits subscribers in a way that ensures that they will not experience 4G speeds.
Perhaps its a case of information on the website being out of date?
I look forward to hearing from you.
Managing Director, Alireta.com
Am I over-reacting and making a mountain out of a mole-hill? Is it just me? Since the good people at Swift haven’t had the time to clarify issues, is there anyone around here who uses or has used Swift’s 4G service and can tell us indeed whether the plans are so limited in maximum speed as published on their website?
Let’s hear from you, so interested subscribers can make intelligent choices.