Most users end up on your website through their phone, so it is imperative they have an easy and accessible experience. No matter the device or operating system, you need to make sure the mobile version of your website is clean and clear for all users.
Here are a few tips and tricks to be aware of that will guarantee a better experience for users.
1. Make Navigation Clear
Think of your website as a map, and navigating it should be as easy as reading instructions on how to get from point A to point B.
Don’t overload the site with directions as there is not as much room as a desktop format to keep a permanent menu available on every page.
Install a hamburger drop-down menu instead to keep your menu smaller and out of the way. But also make sure this drop-down is clearly visible in the top corner.
2. Choose Your Fonts Wisely
Readability is extremely important. A smartphone is only a few square inches, so you want to keep out any visual mess. Stick to one or two simple fonts.
Also, be sure to keep the sizes consistent from page to page. Don’t go too big, or you’ll run out of room on the page, but don’t shrink the fonts just to fit more information. Mobile websites need to be concise, only include your most important eye-catching information.
Mobile UX needs to be simple and involve as few clicks as possible. For example, try to avoid complex booking systems that require many pages to sift through. At roverd.com, you can find a streamlined way to book appointments or make reservations. This is great for mobile if you want to keep customers on your page.
You never know who will be checking out your page so make sure it is accessible to folks with disabilities. Have an option for an extra-large font easily available. Even consider offering a speech-to-text function, so people can follow along while reading if need be.
4. Take It Easy
Your online website is not the place to go wild. Animations, gifs, and videos that play automatically should be avoided at all costs. Not only are they distracting, but they will increase buffering times.
A simple clean design is the best is the approach. Less is more when it comes to mobile sites, you don’t want any confusion when the page is opened. There should be a clear landing page that has options to send the reader off to whichever page is right for their needs.
5. Optimize Speed
No one has time to waste on a mobile website. If a page is not loading quickly on your phone, then chances are you’ll just close out of it. Run a free speed test on your website to see how much faster you can make it.
You want everything running quickly from the top down. That means using small image files and compressing any large files. It is ok to turn down quality on images, it won’t be noticeable on such a small screen. Even just resizing images will decrease their size and make your system run smoother.
6. Test to Start Piling Up Clicks
Once you’ve got a great, fast, and beautiful mobile website you will get more and more visitors. Test out your new site on any phones you can get your hands on and see what changes you can make to maximize impact on iPhone or Android.
Start designing now and with these best practices you can enjoy your new state-of-the-art site.