Windows Phone has had a hard time building significant market share in the global smartphone market. In recent times, along with smaller sales, its share of the smartphone market has dropped even further. It is instructive to note that the best selling Windows Phone device that helped the platform grow in the years gone by was the Lumia 520. It sold so well that it quickly became the most popular Windows Phone 8 device in use. Here at Mobility Arena, we called it the true champion of Windows Phone OS.
In April 2015, the Lumia 535 overtook the Lumia 520 as the most popular Windows Phone, but the 520 took it back. According to AdDuplex, right now, the 520 has 12.9% share, followed by the 535 with 11.7%. As such, the Lumia 520 is the most widely used Windows Phone today.
This won’t change the fact that Windows Phone is now struggling for life, having failed to turn its prospects into sales. Only 4.5 million Lumia devices were sold in Q4 2015, compared to 10.5 million at the previous year. That is over 50% drop in sales. Small wonder that a 3-year old smartphone remains the most widely used Windows Phone in 2016.
In the meantime, Microsoft Surface sales and revenue have been impressive, growing 29% over a year. Maybe it is time for Microsoft to give up on smartphone software and keep a focus on PC and Surface alone instead. Or just maybe the new flood of Windows 10 OEMs will help pull a surprise turnaround with Windows 10 Mobile.