Microsoft has been real busy the past one year in re-shuffling and in the re-arrangement/rebuilding of different aspects of their services/software. This is evident with the latest iteration of their mobile operating system, Windows Phone that was re-written from the ground up to be more intuitive and user friendly. Plus, Windows Phone 7 (WP7) also has a very clean and minimalistic user interface.
When Microsoft and Nokia struck the deal for the Finnish phone maker to make WP7 phones, many people (myself included) thought that it was a very foolish move by Nokia.
The reason behind this was that Nokia had lost its place as the Number one mobile smartphone operating system and it needed something to boost its position both in North America and Globally. The logical move thought by most people (myself included, again) was that Nokia was finally going to take up Android.
I couldn’t understand the big picture then but when I look at the recent unveiling of Windows 8 (or whatever its going to be called) by Microsoft, I realized that Microsoft was moving toward the Cloud and with the tablet-like interface that the Windows 8 Metro UI runs, the integration with Windows Phone 7 was going to help Microsoft in their mobile division.
A major problem that has hindered WP7 sales is that most of the devices that it runs on which are manufactured by Samsung, HTC and others are pretty expensive. This is where Nokia comes in.
If Nokia can make a Windows phone that is both cheap without skimping on functionality, that is the perfect combination for the spreading of the gospel of Windows Phone. Add the fact that among phone manufacturers worldwide Nokia has the greatest mobile market penetration worldwide.
In conclusion, the simplicity of WP7 and market reach of Nokia combined with the release of Windows 8 makes me wonder if Android and iOS should not be watching their backs. It may not be an immediate catch-up but with time Windows Phone will displace Blackberry to become one of the top three mobile OSes alongside Android and iOS.