Last year, I wrote an article titled, How my wife got her Facebook and email groove back on. My wife used to go for months without checking in on Facebook, and went weeks without checking her personal mailbox. I mentioned how getting her a Nokia C3 helped solve those problems.
But beyond personal email and social networking, she needed something to help her on the job. She is in the employ of a leading insurance company and her job means that she is more on the road than in the office. She did not realise it, but having a simple mobile strategy would boost her productivity more than she could imagine.
Since she didn’t understand it, I stepped in and got her a Blackberry device. Why a Blackberry? Email and Social networking integration on the Blackberry platform is second to none. Note the word “integration”. Other platforms offer email and social networking, but the integration offered by RIM means that a Blackberry device was better suited to a normob (an average person) stepping into smartphone territory.
I had her device setup for personal email, social networking, and synchronisation of contacts immediately. At the office, the I.T. department setup her corporate email (Exchange) account for her.
Let’s see if it made any difference.
Now, I can send my wife a mail and it gets to her immediately. This is something I wouldn’t do a few months ago, knowing that she might not see any mail I sent for weeks.
Social Networking and instant Messaging
She has been on top of her game with Facebook and Yahoo instant messaging since getting the C3, but its got even better on a Blackberry.
This is where the greatest difference has happened. She is able to receive and respond to official mails even when she is not in the office. Since she is on the road more than at her desk, this is indeed significant.
Since getting the Blackberry, my wife has come home again and again telling me of how her clients now commend her for being more responsive to their needs and complaints. This simple step of implementing what is in essence a mobile strategy at the most basic level has improved her productivity and bumped her customer satisfaction ratings. In the lighter mood, her employers owe me….. big time too.
Her colleagues and boss, having observed this marked improvement in performance and customer satisfaction, now talk of getting a Blackberry as well.
Do You Have A Mobile Strategy?
As an employee, self-employed or an employer, do you have a mobile strategy? You need to look at your specific needs. Besides a Blackberry, other devices from other manufacturers, for example from Nokia, are excellent tools for getting your work groove on.
Take a look at your needs, explore the available devices, and take that step. From whatever angle you look at it, you too are likely to have a success story to tell by taking advantage of mobility.