Do you play Candy Crush? It just got bought up

Interactive entertainment outlet Activision have just acquired the company behind Candy Crush – King Digital – for a reported sum of $5.9 billion. The deal is yet to reach completion, and hasn’t been fully approved, but this and every other detail will be ironed out by 2016.

Through this acquisition, the company has now become the most profitable, standalone company in interactive entertainment. Below is an excerpt from the press release.

Candy-Crush-Cover

Activision Blizzard believes that the addition of King’s highly-complementary business will position Activision Blizzard as a global leader in interactive entertainment across mobile, console and PC platforms, and positions the company for future growth. The combined company will have a world-class interactive entertainment portfolio of top-performing franchises, including two of the top five highest-grossing mobile games in the U.S. (Candy Crush Saga, Candy Crush Soda Saga), the world’s most successful console game franchise (Call of Duty), and the world’s most successful personal computing franchise (World of Warcraft), as well as such well known franchises as Blizzard Entertainment’s Hearthstone: Heroes of Warcraft, StarCraft, and Diablo and Activision Publishing’s Guitar Hero, Skylanders and Destiny, along with over 1,000 game titles in its library.

The full press release can be found in the source link.

Source

2 comments

  1. I read somewhere that Activision was hoping this acquisition of King Digital would hope to bring on board more female gamers.

    Well that was pretty poor research – from the developers of Call of Duty and World of Warcraft? Generally speaking, women are inclined towards strategy games than first person shooter games. So let’s see how this acquisition goes with Activision’s plans.

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