In sad news, South African smartphone brand, AG Mobile, has been liquidated. The brand is down and out of the mobile hardware market.
Founded in 2007 in South Africa as AG Cellular, it was rebranded to AG Mobile in 2014. Countries where the brand operated include: Botswana, Lesotho, Mozambique, Namibia, Nigeria, South Africa, Swaziland, Zambia, and Zimbabwe.
The company officially launched in Nigeria in January 2016 and launched handful of smartphones in Nigeria last year. Here at Mobility Arena, we got to review the AG Style, which we liked quite a bit.
AG’s CEO, Anthony Goodman, confirmed the liquidation of the firm to Fin24. Commenting on the reason for it, Goodman said:
“The reason the business was liquidated was because of cash funding, we grew too big and the ability to manage and maintain a very high growth capital intensive business with exceptionally owner-risk borrowing terms impacted the business”
It is sad to see AG Mobile go. The smartphone bloodbath has claimed another victim. Adieu.