In response to the demand for more apps by BlackBerry 10 users, BlackBerry has announced that a deal has been made with Amazon to pre-install the Amazon Appstore on BlackBerry 10 devices. This means that over 200,000 Android apps will be directly available to BB10 users. The Appstore is expected with version 10.3 of the BlackBerry OS. The Amazon Appstore will co-exist with BlackBerry AppWorld on BlackBerry 10 devices.
BlackBerry 10 devices are already able to run Android apps. Access to Amazon Appstore makes it easier to download and install those apps with minimal trouble.
Video and Music too
More information from the announcement:
In addition to the greater selection of apps, you will be able to access video and music services through a number of popular third party services available through the Amazon Appstore and BlackBerry World. While BlackBerry World will continue to offer music and video services via third party applications – again giving you more choices for your valued content — we will be closing the music and video sections of our store on July 21st. Don’t worry! Previously downloaded content will be available after that date through MyWorld.