Amazon will not become a global smartphone manufacturer

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Amazon is launching a smartphone on June 18. Before then, BGR has leaked information and pictures of the device. The above image is from BGR. Phone specs from BGR:

Our sources tell us the device will feature specs including a 4.7-inch display with 720p HD resolution, a quad-core Qualcomm Snapdragon processor, 2GB of RAM, six individual camera modules and a highly customized version of Google’s Android operating system similar to the one seen on Amazon’s various Kindle Fire tablets.

It will rely on Amazon’s own mobile app store for third-party software distribution.

Ronan de Renesse, Principal Analyst at Analysys Mason is of the opinion that Amazon will not become a global smartphone manufacturer. His words:

Amazon will not and does not intend to become a global smartphone manufacturer. Amazon’s smartphone launch roadmap will be similar to its Kindle Fire range, targeting only a few select countries, starting with the US and the UK.

Seeing how Amazon has been very picky about what countries it supports till now, Ronan may not be far from the truth. For now, Amazon remains a niche player. Things might change years down the road.


  1. I for one think being a niche player is a good thing, trying to go global at the onset is a recipe for disaster. Amazon should continue doing what works for them and focus on their prime markets

  2. There are many “niche” players, Motorola and HTC among them. Likewise Tecno, Gionex etc. What Amazon is doing isn’t particularly new.

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