And another one: Lenovo lays off 3,200 staff

Yes; it is a horrible bloodbath in mobile. HTC. BlackBerry. Microsoft Mobile. Sony. Samsung. LG. All of these brands are either making losses or experiencing a decline in profit margins.

And now, we have news that Lenovo, the fifth largest smartphone brand in the world, is laying off 3,200 staff after “a disappointing last quarter of business”. The brand will also write off $300 million in unsold smartphones.

Lenovo smartphone top

In addition, Lenovo is restructuring its mobile business such that all smartphone design, development, and manufacturing will now be handled by its subsidiary, Motorola. In addition, the brand will be cutting down on number of models and instead produce “a more streamlined product portfolio with a reduced number of clearly differentiated models”.

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5 comments

  1. well that escalated quickly, Lenovo (& Motorola) were on ghr up & up, and then this? wonder how Motorola’s performance figures into all this

  2. This was predictable and not surprising at all.

    Once the market got saturated, the bigger brands would suffer and we’re seeing it now. I wonder what the market will look like when we get to Android X?

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