Apple wants to win back the customers they lost to Google

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Google play books,

Since the launch of the 4.7″ iPhone 6 and the 5.5″ iPhone 6 plus, it’s safe to say that Apple is trying to win back the hearts of customers who probably don’t use an iPhone or switched over to Android due to the smaller screen size of it’s phones compared to the Android flagship phones out there.

However, Apple has made their intentions very clear with the recent support page that has been put on the website to help those who may want to switch from Android to iPhone. The support page which is kind of hidden on the website shows how Android users can go about transferring various content; from media content to documents, app, calenders, emails and so on, using simple and easy methods.

Can’t say it’s a bad strategy, but will it really be effective? Can Android users actually be persuaded with this? One thing is for sure though, those who left the iPhone and switched to Android due to larger screens will have the iPhone 6 and 6 plus on their minds now.



  1. If you think of the average Android user, it is possible. I know people who, as soon as their Android contract ended, opted for an iPhone instead. I don’t think you can compare other markets with the local market where those kind of options aren’t available.

    It’s really about how good/efficient the sales pitch is. And if you’ve already invested in the platform, the change isn’t a big deal.

  2. iPhone functionalities are useless in Nigeria. More than half the apps is just bloatware & have no real world purpose here. Apple Store Nigeria is a joke & a waste of time compared to Google Play Store; the good stuff are all behind the Apple Store USA firewall for and for US residents only.

    On top of that iPhones are dreadfully expensive devices.

    BS. Why would anyone here want to make the switch?

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