While not a lot of people can afford them, everybody loves premium smartphones. And even when unaffordable, they make for great aspirational gadgets – things you wish, or plan, to have someday. In cases where they are affordable, these gadgets are statements of class for those who buy them.
There are tons of mobile brands jostling for space in the premium smartphone segment. Everyone wants produce that flagship that will sell in millions around the world. But it is a tough segment to crack, for the simple reason that a brand must have a strong mind presence and be held in high esteem for it to sell enough phones in that segment.
Some brands have mastered it and gotten a firm foothold in the premium market, while most others still struggle to enjoy such privileges and the consequent huge sales. Let’s look at the top best selling premium smartphone brands in the world and how they stand.
In the number 5 spot is OnePlus. This brand has carved a place for itself as a flagship killer brand. As a matter of fact, OnePlus manufactures only premium smartphones. We can call it a 100% high-end smartphone brand.
And its latest gem, the OnePlus 7 Pro is a huge beauty and beast wrapped into one and has been making waves since its release to the market.
OnePlus has 2% of the premium smartphone market.
Google smartphones are up next on the list of premium smartphone brands. Year after year, Google treats its fans to a pair of Pixel smartphones that cost an arm and a leg. And Pixel lovers snag them up as fast as they can.
This year, Google has ventured into the upper mid-range territory with the Pixel 3a as it has become more difficult to sell more devices in the premium smartphone market. Still the flagship Pixel phones are a delight among those who can afford them.
Like OnePlus, Google Pixel holds 2% of the premium market too.
Embattled Chinese smartphone maker, Huawei, is next on the list of the top premium smartphone brands in the global market. Huawei phones are selling so well that they are currently the fastest growing smartphone brand.
And they have big ambitions: they want to be the 2nd largest smartphone brand in the world. That is going to be a difficault achievement now, thanks to the US ban. But for now, Huawei Mobile has 16% of the global premium smartphone market.
In number two position is Samsung Mobile. Samsung has occupied that position for years, despite huge challengees from competitors, mostly budget Chinese brands. Looking at the figures and recent happeneings, it does not look like they are about to give it up either or be pushed down.
Samsung currently holds 25% of the premium smartphone market.
And the king of premium smartphone brands in none other than Apple. Like OnePlus, Apple is strictly a 100% premium brand. If you ever come across the term “budget iPhone” anywhere, know that it is a misnomer. There are no budget iPhones. They all cost a premium.
And Apple lovers and fans, as well as lovers of all things shiny and costly, are buying them. Apple has 47% of the premium smartphone market and also makes over 85% of the profits in the industry. If that isn’t something, we don’t know what is.
Now, there is an 8% segment of the premium smartphone market unaccounted for. That is what all the other smartphone brands share among themselves. Premium smartphones from Nokia, HTC, Motorola, Sony, OPPO, Vivo, BlackBerry, etc all share that 8%. Tough.
Clearly, when people with the money think of buying a luxury smartphone, they think Apple first, Samsung next, then Huawei, OnePlus, and Google. The figures don’t lie. People put their money where their hearts lie.
All statistics used here are sourced from Counterpoint Research Market Monitor 2019 Q1 [source]