Sometimes, everyone have their eyes on one thing, while the real action is going on elsewhere. TECNO, Infinix, and Itel together (aka Transsion Holdings) have had Africa’s smartphone market on lockdown.
There is no contest for now. But there is a new sheriff in town and he offers the best value for money smartphone in Nigeria for now.
Transsion has effectively taken the place that Nokia used to occupy years ago, and denied Samsung the opportunity of becoming Africa’s largest smartphone brand. Shit happens.
Of recent, we have been greeted with news of Xiaomi making a push in Africa, and it looks like one brand that can give Transsion a fight. But we will see how that goes.
We have seen OPPO set up shop, but they have made it clear that they are not going after the bottom of the pyramid. So, no; OPPO will not dislodge Transsion.
And with Huawei’s current lineup of devices, they do not stand a fighting chance of going head-to-head against the Transsion Trio.
It might help to spell out the joker that Transsion is playing. In summary, they have offered the best value at the bottom of the pyramid.
In other words, if you want affordable smartphones that pack the best features and specs, devices from TECNO, Infinix, and iTel have been good for that .
But…and a very big but…that is changing fast. Those three brands no longer provide the best value for money smartphone in the market.
TECNO and Infinix are climbing the ladder
Yes; in the last few years, TECNO and Infinix have been making moves to be seen as premium brands. And that means that they have generally become more expensive for the features they pack.
If you want a TECNO smartphone with 3 GB RAM and 32 GB internal storage today, for example, you need to have at least N50,000 in hand. That will get you a Camon 11 3GB model. Add N2,000 and you can buy Infinix Hot 6X 3 GB RAM model.
Infinix, TECNO and itel are still more affordable than competition Samsung and Huawei models, but it is becoming increasingly more expensive to get the best value for money smartphone from them.
A new sheriff with the best value for money smartphone
There is a quiet challenger in the market that is now offering better value for your money than TECNO and Infinix do. No jokes.
What if I told you that there is a smartphone with 3 GB RAM and 32 GB storage for just N40,000? But what of the other specs, you might ask? The screen is a 6-inch edge-to-edge display, and there is a massive 4000 mAh battery.
To make it worse, the phone in question has a fingerprint scanner, Face Unlock, runs Android 8.1, and has a rear dual camera. All for N40,000.
Find me one TECNO or Infinix smartphone in the market today that offers similar specs for that price.
You. Will. Not. Find. One. The phone in question is easily the best value for money smartphone in Nigeria today.
I am sure that I have your rapt attention now. And it gets more interesting, so stay with me.
China vs China
This Transsion challenger is a Chinese company itself. It has not made a lot of noise since it commenced operations in Nigeria. It is quietly winning the hearts of mobile users without getting into a public face-off.
It is a brand with over 7 years of experience in designing and manufacturing smartphones, so it has some experience under their belt.
But experience is not enough. They will need cash to fund production and marketing. Right now, they have only a handful of models. Hopefully, they have also made tons of cash in the last several years of operation. They will also need capable hands to design and execute an effective marketing strategy.
If not, this is going to be a flash-in-the-pan – like Innjoo turned out to be. I remember Innjoo’s entry years ago, offering great value for money. But we all know how that story went.