There is a growing trend of BlackBerry users now publicly sharing their Messenger PIN. Individuals are doing it. Businesses and government offices are doing it.
It is amazing, really. With nothing other than a PIN, any Blackberry user can connect with any other anywhere in the world.
Non-BlackBerry fans may not get why BBM is popular in certain circles. In my opinion, it may be restricted, but it is not a fad. It is a powerful tool – a powerful social networking tool.
Mobile and web statistics for Africa, nay Nigeria, give a pointer. Web usage in Africa is predominantly social – Facebook, Twitter, et al.
Mobile internet usage paints the same picture. Web usage here is predominantly social. So, drop an easy-to-use service like BBM on a mobile with an excellent keyboard, and the result is what we have with users getting near addicted.
There are those who say that BlackBerry is only about “pinging”. While this is not true, even if it were, it would be good enough. People love connecting. Simple.
BlackBerry may not be the world’s most vibrant mobile brand, but it sure connects people in a way no other brand does at the moment.
Of course, like every other platform, it is not for everyone, so no worries if this doesn’t float your boat.
Connect With Me on BBM
If you do own a BlackBerry smartphone and would love to connect with Mister Mobility on BlackBerry Messenger, regardless of where you are on the planet, here is my PIN:
285A12BB (PIN no longer valid). Let’s hook up!
Yes; I finally got to the point where I am convinced that BBM can be used for more than just private socialising.