New BlackBerry CEO, John Chen has been quoted as saying that the company will “predominantly” focus on smartphones with physical keyboards rather than touchscreens.
Errr….some of us have been saying for years that it was the thing to do. Yes; it is niche, but it is viable and there is a loyal following. After a disastrous year chasing after what everyone else is chasing, BlackBerry is finally back to romancing the QWERTY.
Of course, I have also insisted that BlackBerry needs to deliver budget OS10 devices to the market. Thankfully, they are already addressing that with the new partnership with Foxconn. The first product of this new drive is expected before the middle of this year.
Whether these new moves are now too late or not is what we shall have to wait to see.