This evening, I was mentioned in a tweet that immediately arrested my attention. The link was to an article in which the new BlackBerry CEO was quoted as saying the following:
“You will not see us getting into the50-, 60-buck phone segment. This is not BlackBerry.” Source
I have never been fooled into thinking that any business acts in the best interests of the consumer by default. Truth is, they act in the best interests of their bottom-line. Sometimes that just happens to align with the interests of the consumer.
In fairness to BlackBerry, they have never been about ultra-low budget phones, so Mr. Thorsten has said nothing new. However, I do hope that we will see BlackBerry 10 smartphones in the price range of the Curves 8520, 9220 and 9320 soon. Either that or they can kiss the developing world market goodbye. BlackBerry would be making a mistake to ignore the price range that shot them into global prominence. Yes; they still offer budget Curve devices running OS 7, but then, the jury is out on how well those will help them achieve their goals of recovery. Perhaps, in BlackBerry’s books, mobile consumers in the developing world are second class users after all.
Like the original article says, at least Nokia has the Asha range, not to mention some new budget Lumia smartphones running Windows Phone 8. What do you think? Do have your say, people.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.