There is no denying that Blackberry devices are very popular in Nigeria right now or are they?. For those that stay in Lagos and Abuja a Blackberry phone is seen almost everywhere but what of the remaining 30 something states?.
I do not know how popular it is in other states of the federation but i doubt that it will be even half as much as dominant/popular as it is in Lagos and Abuja. Recently one of my friends who is currently doing his youth service in Makurdi was tweeting about being in a cyber cafe and more than half phones there were Nokia phones. He later tweeted later about the Blackberry hype or craze as he puts it is dominant only in Lagos. Here is his tweet below
Apparently, the BB craze is only in Lagos…
— Celestine Ezeokoye (@celestocalculus) July 24, 2012
Even most consumers that get a Blackberry device get it second hand because of the high price point of Blackberry devices. In a post by Udegbunam Chukwudi on his blog titled Three Great Ways RIM BlackBerry Can Boost Their Earnings In Nigeria, the third way he suggested was for RIM to hijack the second hand Blackberry market in Nigeria.
I live in Ogun state and frankly speaking Blackberry phones are outnumbered 20 to 1. Maybe the fact that the network operators advertise Blackberry devices and services/packages so vehemently has created an aura of popularity for Blackberry phones. Prices paid for Blackberry internet service have dropped drastically from their previous price points to something affordable and cheap but it is the network operators that gain not RIM.
With the fact that most devices are bought second hand, how does RIM hope to get money from hardware/device sales?. Further more as i stated above, the price of subscription has dropped and i doubt if they make much money from the BIS/BBM service that they provide too.
So the question that i ask today is that is Blackberry that popular in Nigeria? and how is Blackberry ownage in whatever part of the country that you are reading Mobility from?