I keep running into people who have expectations of bloggers. Wrong expectations. You hear statements like: “Why are Nigerian bloggers not reporting this?” or “Why is there no mention of So-and-so on Nigerian tech blogs?” Here is the simple answer that nobody else has been bold enough to give:
If they are not writing about it, it is because it is of no interest to them.
If you want wide news coverage, go buy a newspaper. Go to a news medium. That’s what they exist for. A blogger is not necessarily a journalist. If someone wants to practice journalism, I say, “Go for it! Go learn the practice, ethics and methodologies of journalism and start that news site or medium.” Awesome. There is room for that.
But here is what blogging is primarily all about: personal interest. It is nobody’s place to dictate what a blogger writes about or publishes. I am a blogger; not a journalist. I write about the things that interest me. Everything else is optional. I am under no obligation to write about Xyz phone or service if it doesn’t interest me.
If you want to blog, don’t let anyone define you. Your readers follow you because of your unique voice, not because you duplicate everything that is already available on every news site on the internet. Feed your followership. Build your kingdom. Don’t kill your unique voice because of the expectations of some others. Don’t become bland. Don’t lose your personal brand.