Can HTC cut it again making smartphones for others?

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T-mobile G1

Founded in 1997, HTC began as an original design manufacturer. An original design manufacturer (ODM) is a company which designs and manufactures a product which is specified and eventually branded by another firm for sale. They made phones for HP and Palm, T-mobile, Google, Sony Ericsson, and Fujitsu-Siemens.


The first commercially released android device was made by HTC and first released by T-Mobile as the T-mobile G1. It was later to be made available to the open market as the HTC Dream. The Sony Ericsson Xperia X1 – which I owned – was manufactured by HTC. Remember the i-Mate series? HTC again.

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There is no question about one thing: HTC makes great hardware. Now, according to recent reports, HTC and Amazon are working together on an upcoming smartphone. This has led me to ask: Can HTC return to profitability by returning to its roots as an ODM – making phones for others? Imagine HTC making phones for Apple, Amazon, Sony Ericsson or any of the numerous mobile networks again. What do you think?

HTC One

Mister Mobility

I started blogging about mobile in 2004 as a fun way to share my passion for gadgets and mobile services. My other interests include digital media, speaking and teaching, photography, travelling, and dancing.

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