Can HTC cut it again making smartphones for others?

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T-mobile G1

Founded in 1997, HTC began as an original design manufacturer. An original design manufacturer (ODM) is a company which designs and manufactures a product which is specified and eventually branded by another firm for sale. They made phones for HP and Palm, T-mobile, Google, Sony Ericsson, and Fujitsu-Siemens.

The first commercially released android device was made by HTC and first released by T-Mobile as the T-mobile G1. It was later to be made available to the open market as the HTC Dream. The Sony Ericsson Xperia X1 – which I owned – was manufactured by HTC. Remember the i-Mate series? HTC again.


There is no question about one thing: HTC makes great hardware. Now, according to recent reports, HTC and Amazon are working together on an upcoming smartphone. This has led me to ask: Can HTC return to profitability by returning to its roots as an ODM – making phones for others? Imagine HTC making phones for Apple, Amazon, Sony Ericsson or any of the numerous mobile networks again. What do you think?


One comment

  1. Yes they can but that’s not where the profit is. Look at FoxConn and Apple. Though FoxConn makes a decent profit but Apple makes the killing!

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