There has been a huge elephant in the global smartphone room. While many look at the US mobile market as where the action is, the truth is that the place to really watch lies thousands of kilometres away – China.
According to Canalys lastest reports, China alone now accounts for 27% of global smartphone shipments. And here’s the significant issue – the Chinese smartphone market is becoming driven more and more by local brands. Those brands include ZTE, Lenovo, Huawei and other lesser known brands.
Powered by own brands
Collectively, domestic Chinese vendors shipped 25.6 million units, while international brands put together (Samsung, Nokia, Apple, etc) shipped 16.7 million units. That is amazing.
The rise of the domestic tier-one brands has been aided by a number of factors. Their reactiveness to market demands and deep understanding of local consumer behaviour and preferences have been key in helping them surpass international peers in the fast-evolving Chinese market.
You have got to give it to the Chinese: when they grab hold of something, they seem unlimited in what they can do with it. Dual-SIM phones. Tripple-SIM phones. Packed features and apps at rock-bottom prices.
Apparently, it is paying off for them not only in a market like Nigeria, but also their own home turf.
OS of Choice?
The major growth driver in China is Android which holds 81% of the smart phones shipped in Q2 2012.
How the mobile platforms stack up in that market?
- Android: 68.1%
- iOS: 16.4%
- BlackBerry: 5.4%
- Symbian: 4.1%
- Windows Phone: 3.2%
- Bada: 2.1%
- Others; 1.2%
International brands struggle to have a good chunk of the market, though so far, its not looking like it is working much.
Apparently, the fear of China is the beginning of wisdom.