I remember how Smile launched first in Ibadan and only showed up in Lagos much later. I remember because now, Smile is pushing Lagos to the back burner once again as it releases one value-packed data plan after another.
The 4G LTE provider has released a new set of data plans that are really, really enticing. One is the Unlimited Lite plan that throttles your data from 21 Mbps to 1 Mbps after crossing the 30 GB usage line. 1 Mbps isn’t bad. It is very usable. The plan costs N10,000 monthly, but if you live in Lagos, you cannot subscribe to it.
Another new not-so-bad data plan from Smile is the 7GB for N5,000 monthly. Again, it is not available for people based in Lagos. Enter a new vista: location-based data plans. And with Smile, Lagos isn’t very friendly territory. As a Smile 4G subscriber, I feel bad. Horribly so. This feels like betrayal.
Smile’s Game Plan
The funny thing is that as a business person in tech, I totally understand the game plan. Lagos is where all the data-guzzling crazy people are. Okay, not all. Most of them. But clearly, Lagos is known for its horrible traffic not only on the roads but also online. Opening up those plans to Lagos would mean a huge jump in data consumption. That’s a huge hit on their capacity. So, keep Lagosians and their agbero behaviour away. Same reason why Smile initially launched at Ibadan instead of Lagos.
I understand the game plan, but I am still not liking it. Smile has no big smiles for Lagos and I am not smiling back either. It is time for me to see which other 4G network that is Lagos-friendly that I shall pitch my tent with.
The 4G Data Plan Alternatives
InterC (former Intercellular) seems to be following in Smile’s tactical footsteps and avoiding Lagos wahala for now. You Lagosians must be really horrible. Please mend your ways. MTN is still waxing lyrical about how they will launch 4G LTE in a few months like we are supposed to be excited about that. The yellow boys need to take a seat, please.
Sadly, with Smile not smiling at Lagosians, InterC following suit, and MTN still in the kitchen, it does not look like I have any choice for 4G data other than Ntel at the moment.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.