Flashback to mid-2012 when TECNO started making Android devices smartphones. If you can recall, TECNO started with making those loud mouthed dual-SIM feature phones, so

Deal with it: Chinese brands are getting expensive and will remain so

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Chinese brands

Flashback to mid-2012 when TECNO started making Android devices smartphones. If you can recall, TECNO started with making those loud mouthed dual-SIM feature phones, so people (including me) were skeptical on how good their Android phones would be.

Improvements came with subsequent models and gradually TECNO took Nigeria by storm. We may ask, how did they achieve it? The answer is PRICE. Yes. Price was the determining factor. TECNO offered usable smartphones at very affordable prices compared to the likes of the then Nokia, Blackberry, and Samsung.

I can recall buying a TECNO N3, bundled with an 8GB memory card for just N13,500, It was a very good deal then. The phone was revolutionary and sold in droves. Cheap smartphones are what took the likes of TECNO to where they are now. The tides have gradually turned and we’re getting to see Chinese brands (including TECNO ) selling devices for higher prices ranging from N35,000 up to N50,000.

This really shouldn’t come as a surprise. Just like every other emerging business. You start small, sell products or offer services for free to grab market and mind share. Then gradually charge for services and increase price of products to make actual profits. We shouldn’t be shocked when we see the likes of TECNO selling a phone for N45,000. In the end every business has to make profit.

The important thing is that they don’t forget how they got to where they are, and don’t totally abandon those uber cheap range of (value for money) smartphones that gave them popularity.

So, suck it up and deal with it. I’m certain we’ll get to see more higher priced devices from Chinese manufacturers.

10 comments

  1. And I wont be suprised if their fan base starts dropping down=low fans, low profits…nigerians would look for cheaper alternatives.

  2. yup… the prob is d phone aren’t buck for the bang worthy anymore, simply put, they are now getting over priced…. not cos they are expensive, cos they are over priced.. as it was before, tis like selling s5 speced fones for 30-40k

  3. The tides have gradually turned and we’re getting to see Chinese brands (including TECNO ) selling devices for higher prices ranging from N35,000 up to N50,000

    I certainly disagree with this analysis. Now, when the Tecno Tab N9 came out it was sold for about 35k. That was over two years ago. Fast forward to today, with the exchange rate the way it is, a far better spec’d successor Tab, the DroidPad 8 costs just 30K. The Infinix hot note (/Pro) is a hot device for under 30k. The facts on ground simply don’t support your assertion that Chinese phones would cost more, ot are costing more. What you could say is that there are now more options at the upper end of the market, but the medium and low cadre are still intact, and as competitively priced as ever, ot better priced.

  4. Now, when the Tecno Tab N9 came out it was sold for about 35k. That was over two years ago. Fast forward to today, with the exchange rate the way it is, a far better spec’d successor Tab, the DroidPad 8 costs just 30K. The Infinix hot note (/Pro) is a hot device for under 30k

    These statements are far from what I’m trying to say. You’re mentioning specifics and exceptions while I am looking at the general trend.

  5. Elroy , You should understand that as they improve in specifications , the price will also increase.

    For instance , They produce a phone with 2GB RAM , Corning Gorilla Glass 3 Protector , 32GB Internal Storage , 13MP Camera and Sell it for #32,900. I think the price is fair. Mind you , 32k is less than $200. Not much of a big deal.

  6. but relating current trend with their initial gragra prices, they are slowly getting overpriced. don’t see why a 1gb ram fone should not constantly be under 17k.. cos less face it, the world is at 4gb. and then with their 512mb ram, fones were at 2gb

  7. like I keep pointing out, the cake is in the midrange/premium segments. it’s the crumbs that are in the entry level/budget segment. every OEM’s plan is to build brand identity and mind/market share till they can get a piece of that cake for themselves. that’s what Huawei, Lenovo, Meizu & Xiaomi did.
    as Ehis. pointed out it’s not the higher prices that are the problem per se, it’s that the new devices deliver less bang for buck. indeed TECNO has been overtaken by Infinix & Innjoo in that department. when those two build up marketshare they’ll reach for a piece of the cake themselves and in so doing will allow the new OEMs on the block some space in the entry level/budget segment. it’s just the way it is

  8. gionee drawing the market with battery life. Thats their niche. Infinix with kevlar and if techno does not up its game, it will soon be toppled by these other emerging companies

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