Excerpt from the Jana blog:
In emerging markets, where low-cost smartphones are the first experience of Internet connectivity for many, mobile devices also serve as home cinemas, gaming devices, and more.
Jana surveyed 1,386 smartphone users across nine countries to gain insight into their device preferences and learn more about the content that they consume on their smartphones.
The survey returned the verdict that emerging markets prefer big screens. What I am wondering though is this: is the love of big screens really an emerging market trait or a global trait? I would love to see a survey that compares emerging markets with other markets. I am betting a tooth that the results will show that big screens are preferred everywhere.
The variations in big screen preferences is interesting to see though: While 5.5-inch and bigger screens are in high demand in South Africa, Kenya and Brazil, Nigerians seem to have a more even spread of love across sizes.
Head over to the Jana blog to download and read their Big Screen infographic.