Etisalat Launches New Tariff Plan, Easyday

Determined to continually provide its customers with the best value for money, Nigeria’s fastest growing and most innovative telecommunications company, Etisalat Nigeria has launched a new tariff plan. Known as Easyday, the new tariff plan enables subscribers on its EasyStarter and EasyCliq packages enjoy lower tariffs based on their daily spend.

Etisalat EasyDay

The Easyday tariff plan which is available to Etisalat’s existing and prospective subscribers is activated once the subscriber reaches a certain threshold, allowing customers on the package to get low tariffs to make all their national calls for the rest of the day. New subscribers can activate and enjoy the new tariff plan, by buying either an easycliq or easy starter line, and then opting-into the Easy day plan to get lower call tariffs daily. For existing subscribers using the easycliq or easystarter packages, all they need to do is simply migrate to the new tariff plan. New and existing subscribers can opt in by dialing *239*1#.

Explaining the tariff plan, Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar said “This is a unique tariff plan based on regressive billing such that when you have used up to a particular amount in a day, your call cost per second is instantly lowered. Once you opt-in to easy day, your tariff drops first to 40k/sec to all networks. Once a subscriber then spends N50 in a day, either on calls, SMS or PAYG data, all subsequent calls will be charged at 20k/sec for the rest of the day ” he said.

Giving reasons for the new tariff plan, Ammar said it was the product of months of intensive consumer research. “As a customer-centric brand, we are always in tune with the desires of our customers, and will always go the extra mile to make sure that these desires are met,” he said.

According to him, the research showed that customers not only want to enjoy low but transparent tariffs on their calls. “They have constantly asked for a regressive format whereby a premium is charged on the very first minute, with subsequent minutes made cheaper. This is what we are giving them with our new tariff plan, Easy Day,” he added.

Facebook Comments


  1. eye_bee_kay March 21, 2013
  2. Jay Baba March 21, 2013
  3. chineduace March 21, 2013
  4. bosun99uk March 21, 2013
  5. ebunma March 21, 2013
  6. martinkem March 22, 2013
  7. @nelsonisibor March 22, 2013
  8. fortespy March 22, 2013
  9. Austine Ezemelue March 22, 2013
  10. kay123 March 22, 2013
  11. koweiszki March 22, 2013
  12. Tonardo of Nigeria March 22, 2013
  13. Harry Echemco March 23, 2013
  14. ebunma March 24, 2013
  15. @nelsonisibor March 24, 2013
  16. Yemi March 26, 2013
  17. fresky April 28, 2013
  18. wasiu May 20, 2013
  19. charles gabriel October 2, 2013
  20. Goodnewz October 14, 2013
  21. Ernest November 16, 2013

Add Comment