Etisalat Nigeria introduces first operator branded apps store in Sub-Saharan Africa

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WAM Abu Dhabi, Jul 25th, 2011 (WAM)–Etisalat announced today the commercial launch of First Application Store in Nigeria.

The Service was introduced in partnership between Etisalat and EMS. The new offering provides Etisalat Nigeria BlackBerry Smartphone users the access to a wide array of locally relevant contents.

Users can now discover, download and enjoy a wide array of mobile applications for their BlackBerry Smartphone in a variety of categories including entertainment, games, social networking, news, weather and productivity.

Among “Etisalat Nigeria” many first historic services in Nigeria and Africa, this new service offering aims also to encourage Young Nigerian apps developers to design stellar and innovative apps that enhance users experience and at the same time nourishes local talent and creating commercial opportunities for them.

Essa Al Haddad, Etisalat Group Chief Marketing Officer said “we are delighted to introduce first in Sub-Saharan Africa Operator Branded Apps store. The elevated demand for BlackBerry apps in Africa is behind this move besides, our continuous commitment to Nigeria and the Nigeria’s Applications developer’s to bring the latest in technology and applications to the market. We look forward to seeing rich catalog of personal and business oriented apps produced in Nigeria.”

Source. Thanks, @nelsonisibor!

  1. this etisalat people sha…..but…wait! Why does it have to be blackberry apps alone. All this networks are only concerned about the blackberry phone users. Not fair!

  2. And MTN is celebrating 10yrs of fraudulent customer extortion services with nothing innovative to show for it.

  3. @Shayma,infact Iam not merely talking about Etisalat 3.7G, i tested it in Abuja on my nokia n900 and it ran my YOUTUBE videos flawlessly like television,Something i could not achieve using office wifi.

    That’s gr8, when you are downloading a file what speed do you get; i.e the kbs

  5. In every family within Nigeria, there’s a Nokia user. So its bad that they don’t support j2me in that AppStore. I’d say that, if they really need apps by nigerian developers and a high number of downloads, they should support j2me.

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