Lagos, Nigeria; June 8, 2012: As a means to boost customer experience and interaction on the social network platforms, Nigeria’s most innovative and fastest growing telecommunications company, Etisalat has introduced a new dimension through which customers can enjoy unlimited access on Facebook with its new Facebook Bundles and Facebook SMS service.
The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly plan and based on the plan customer’s subscribe to; they can access Facebook for as long as they desire. The Facebook SMS service on the other hand, allows subscribers receive SMS notifications on posts to their Facebook pages as well as update their Facebook status via SMS.
Chief Commercial Officer, Etisalat Nigeria, Wael Ammar, said that customers who subscribe to the Facebook bundles and SMS service will have a rewarding experience because of the convenience the services offer. “Facebook bundles and Facebook SMS provide convenient and affordable access to Facebook content in a very rich and engaging format. The services are unique because they are accessible to mobile phone users removing the barrier of needing a stationary PC to access Facebook,” he explained.
To launch this unique first-of-its-kind offer in Nigeria, Etisalat is giving its customers a 30 day free access to Facebook allowing them tag photos, chat, play games, share albums and more. At the end of the 30 day free trial, customers can subscribe to the daily bundle at N25/day; weekly bundle at N100/week and monthly at N200/month.
To subscribe to the Facebook Daily bundle; customers can send the letters ‘fbd’ to 229. For the Facebook Weekly bundle, customers can send ‘fbw’ to 229 and for the Facebook Monthly bundle they can send ‘fbm’ to 229. Upon subscription to any of the bundles, the Facebook application link is sent to the subscriber’s phone. The subscriber must click on the link to download and install the application for free. After a successful installation, subscriber can either login to an existing Facebook account or register for a new one and have access to Facebook throughout the duration for the chosen bundle. The Facebook bundle subscription is renewed automatically.
To enjoy the Facebook SMS service, customers need to subscribe by sending fb to 488 and upon subscription, an SMS notification containing a link and an activation code is received. By accessing the link, the service can be activated by providing the correct login details and inputting the activation code. Following successful activation, subscribers start receiving SMS notification update from facebook and can also update Facebook wall by sending SMS to a set of short codes at N10 per SMS.