Facebook: 100% of Nigerian users are active on mobile, plus other statistics

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Facebook has shared new statistics revealing that 7.1 million Nigerians use Facebook daily and 15 million are active every month. All these people come to Facebook on a mobile device. Yes; 100% of Nigerian monthly users are active on mobile. But there is more. Facebook also shared statistics for Kenya and South Africa.

Facebook mobile

Here are the statistics in a nice compact table, courtesy of MobilityArena.com:

Kenya Nigeria South Africa
Total daily active users (DAUs) 2.2 million 7.1 million 7.3 million
Mobile DAU 2.1 million 6.9 million 7.0 million
Total monthly active users (MAUs) 4.5 million 15 million 12 million
Mobile MAU 4.3 million 15 million 12 million


Need we say it again? Mobile rules.

Facebook’s active user population in Africa grew 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.

Source: Facebook

4 comments

  1. But OlamideMB, not everyone wants to be found online, and even fewer on Facebook!

    I’m assuming these active users are using Facebook via browser and app, but I’d be interested to know how many access it via an app versus those using it via browser.

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