Facebook has shared new statistics revealing that 7.1 million Nigerians use Facebook daily and 15 million are active every month. All these people come to Facebook on a mobile device. Yes; 100% of Nigerian monthly users are active on mobile. But there is more. Facebook also shared statistics for Kenya and South Africa.
Here are the statistics in a nice compact table, courtesy of MobilityArena.com:
|Total daily active users (DAUs)||2.2 million||7.1 million||7.3 million|
|Mobile DAU||2.1 million||6.9 million||7.0 million|
|Total monthly active users (MAUs)||4.5 million||15 million||12 million|
|Mobile MAU||4.3 million||15 million||12 million|
Need we say it again? Mobile rules.
Facebook’s active user population in Africa grew 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.