Facebook has shared new statistics revealing that 7.1 million Nigerians use Facebook daily and 15 million are active every month. All these people come to Facebook on a mobile device. Yes; 100% of Nigerian monthly users are active on mobile. But there is more. Facebook also shared statistics for Kenya and South Africa.
Here are the statistics in a nice compact table, courtesy of MobilityArena.com:
| Kenya | Nigeria | South Africa | |
| Total daily active users (DAUs) | 2.2 million | 7.1 million | 7.3 million |
| Mobile DAU | 2.1 million | 6.9 million | 7.0 million |
| Total monthly active users (MAUs) | 4.5 million | 15 million | 12 million |
| Mobile MAU | 4.3 million | 15 million | 12 million |
Need we say it again? Mobile rules.
Facebook’s active user population in Africa grew 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.
Source: Facebook
2 words, Facebook Lite
Facebook rules..
Mobile rules!!!
Anyone not easily found or accessible on mobile now is living half-life.
But OlamideMB, not everyone wants to be found online, and even fewer on Facebook!
I’m assuming these active users are using Facebook via browser and app, but I’d be interested to know how many access it via an app versus those using it via browser.