Facebook just unveiled a new logo for their franchise, though I seem to think there’s not much difference between the former and new logo. Except maybe graphic nerds can tell the difference.
Product designer at Facebook Christophe Tauziet took to Twitter to share the new logo:
Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK
— Christophe Tauziet (@ChrisTauziet) June 30, 2015
The fonts look slightly different the text style for the letter ‘a’ is changed, the blue color seem deeper now, and that’s about all we can see. Facebook’s creative director Josh Higgins had this to say in support of the new design.
“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously.
“Now that we are established, we set out to modernise the logo to make it feel more friendly and approachable.
“While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign.
“We worked with Eric Olson – whose typeface Klavika was used in the original logo – and developed a custom typeface to reflect where we are now and where we are headed.”
The standalone ‘F’ branding that appears across the social network will remain the same.
What do you think of the new logo. Nice move or a waste of time?