Yesterday, Facebook opened her first office in Africa precisely located in Johannesburg. This comes as part of its efforts “to help people and businesses connect” on the continent. The office from henceforth will reach out and spread to Sub-Saharan countries including Kenya, Nigeria and South Africa and will also offer support for Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.
The office is a key part of the company’s strategy to expand investments and their presence across Africa. Owing to the fact that Facebook is central to the lives of millions in the continent, the office is there to connect people and businesses.
Nicola Mendelsohn, regional vice president for Facebook said the following:
This office will support the significant growth in businesses and people usingFacebook,” said a statement from the world’s biggest social network, which has some 1.4 billion active users worldwide including 120 million in Africa.
We are inspired by the incredible ways people and businesses in Africa use Facebook to connect,”
Facebook hopes to use the medium to partner with governments, telecom operators, agencies and other stakeholders to deliver localized solutions to advertisers and users continent-wide.