Financial Times reports that Samsung, the world’s leading smartphone brand by marketshare, has replaced the head of its mobile unit, Shin Jong-Kyun. This is in light of the continually falling profits in recent times. While Samsung continues to dominate the world of smartphones, it isn’t meeting sales targets and profits are dropping. It was Shin Jong-Kyun, who was behind the rise of the Galaxy smartphone series from 2009. He is replaced with Koh Dong-jin, erstwhile head of mobile research and development.
This is the first time in six years that Samsung is changing the leadership of its mobile business, as the brand does battle on two fronts – trying to fend off Chinese brands at the low end of the smartphone market and Apple’s lock on the high end. That’s a tough fight – one that many other brands are much worse off for.