It may sound extreme, but it is the truth. Someone tweeted this morning that the first rule of business is that you never trust anyone. I totally agree with that. But I have chosen to rephrase it in a more practyical way:
The first rule of business is that no-one is in it for you or your interests. It is about them and their interests.
Forget the corporate PR bullshit that everyone spews about acting in your best interest. It is always about acting in their best interest. Individuals, companies, organisations, and countries. It is the number one rule of the jungle.
What has that got to do with mobile? Remember how third party developers innovated with iOS, churning out some great apps, and how Apple turned around and ate their cheese by incorporating those features into iOS itself? Well, Apple only acted in their own best interest. Yes; the developers got rammed in the rear. Too bad.
Remember Nokia’s promises about Qt – and its future on Belle and MeeGo? Developers flocked to Qt and got rammed in their butts when Nokia got in bed with Microsoft. Belle nailed to the cross. MeeGo drowned. Yes; there is no justice in this world.
Twitter has announced changes to their developers API, and the long and short of it is that it has become more difficult to be a third party Twitter app developer. As a matter of fact, some suggest that what Twitter wants to do is cut off use of third party Twitter apps entirely.
Why? Think of revenue from ads and all that. If only official Twitter apps get used (and they are available on almost every platform now), Twitter smiles to the bank. Twitter are only acting in their own best interest. Yes; developers are getting rammed in the butt again.
It is not just Twitter or Apple. Its life. Its business. No-one is in business for you. Its for them, and they will accommodate you only so long as it serves their interests. Once you outlive your usefulness to a business, hello!
Whether you’re a mobile developer, a blogger, VAS provider, or whatever other specialisation you offer, the earlier you come to terms with this basic, foundational business truth, the better. Businesses, organisations and individuals only court you so long as it serves their interests. It isn’t like they care, so stop living in a fool’s paradise.
Say after me, “No-one is in business for me.” Memorize it. Print it boldly and post it on a wall in your strategy room. Draw up your plans with that in mind. Learn to play the game. Someday, it might save your butts. Thank me later.
Yes; and stop being silly playing hero, and start acting in your own best interests too.