We all know Fitbit as a company that focuses on keeping us fit. Now, the company is dabbling in the smartwatch business with its latest product, the Fitbit Ionic. This is the company’s first true smartwatch. Of course, there’s a lot expected of this product, seeing as Fitbit is lagging behind when it comes to smartwatches.
Now, about the Fitbit Ionic. The watch is made with a light aluminum case, with small antenna lines for GPS, Bluetooth and Wi-Fi. The case has a tapered design, meant to allow the sensors on the back of the device to contact your wrist comfortably. There are two buttons on the right side of the screen, with a third on the left side of the display.
The Fitbit Ionic display is a curved spherical glass lens. Right now, there’s not a lot of information on the exact specs of the screen, but reports state that the resolution is good enough. The brightness gets to 1000 nits. This is to make sure you can see the screen even in direct sunlight.
This smartwatch will cost $299.95 when it is released in October. This will make the Fitbit Ionic the most expensive Fitbit device. This means that the Ionic is more expensive than the Apple Watch Series 1, which costs $269. However, it is still not as expensive as the Apple Watch Series 2.
You could certainly call the Fitbit Ionic an upgrade on the existing Fitbit products, including the Fitbit Blaze. For one thing, it has a built-in GPS tracker, water resistance, swim tracking, and a third-party app platform. Furthermore, the Ionic runs on Fitbit OS, which the company says is the new standard for its current and future smartwatches. This operating system will offer full third-party app support. Also, the company claims that the device will have over four days of battery life, which would be quite impressive it turns out to be true.
In any case, the Fitbit Ionic looks to be a great device, even if it has not started shipping yet. But one cannot deny that the company has a strong following when it comes to hardware. Also, there is a good foundation for developer support in the Pebble platform. Now, it remains to be seen if these elements come together positively.