Google has rolled out its version of the news feed, a personalized stream of articles, videos, and other content. The Google feed will appear in its flagship app for Android and iOS, which is simply called Google. The feed, which includes items drawn from your search history and topics you choose to follow, is designed to turn Google’s app into a destination for browsing as well as search.
Google first previewed the feed feature in December, when it introduced the feature to its Android app. previously, the space below the search bar was dedicated to Google Now. however, with the introduction of Google Feed, the Google Now brand will go away, and the updates it used to contain will be moved to a secondary tap called updates. The main space beneath the search bar will now contain a stream of cards related to your interests.
When you perform searches in the app, a subset of results will show a Follow button alongside results. When you tap on them, Google will work to bring you related content to your feed. Furthermore, you can customize your Google feed by tapping the three dots on top of each card. From there, you can follow a subject or share an item on other social networks. You can also tell Google you’re done with a story, so you can avoid getting future updates.
For now, Google says that there will not be ads in the feed. However, it is probably safe to say that we can expect the ads to come later. After all, the company added a fourth advertising unit to search results in its mobile app, making you scroll down three screens before you see unpaid search results for some queries.
With this new feature on the Google app, the company hopes that users will begin opening the app the way they do with Facebook or Twitter, checking it reflexively throughout the day for quick his of information.