Do you have 10,000+ followers on YouTube? Do you want to be able to interact with your viewers in real time, but don’t have time to sit in front of a webcam? There’s good news; Google has got your back. Google has introduced a brand new feature; this will help subscribers interact with their viewers live, from their mobile app. Live-streaming from your mobile app? Sign me up, please!
Google has described this new feature as “a highlighted message in the chat stream that stands out to the crowd to get more of your favorite creator’s attention”. Live-streaming video will support the capabilities of standard video; this means that users can find these live videos the same way they would find any other video. These videos will also have the same copyright protection as other videos.
This feature will eventually be available for all users; for now it is only available to creators with 10,000 or more subscribers. Also, it has a cool feature: you can buy highlighted chat messages and pin it to the top of the chat window for five hours within the live stream. This would give the viewer a better chance to get the attention of the video creator, and it helps the creator make a little cash on the side. Everybody wins!
This is not the first time that Google has dabbled in live streaming. Remember Felix Baumgartner? He is an Austrian skydiver; in 2012, he jumped to Earth from a helium balloon in the stratosphere. He streamed this stunt live on YouTube, of course. Also, last year’s Coachella Music Festival in the United States featured a 360-degree live stream. This too attracted millions of viewers. Furthermore, there are loads of other examples of YouTube live streaming; however, mobile live streaming is the way to go now. great one, Google.