If I have to list the number of questions and enquiries about the Google Nexus 4’s availability and pricing in Nigeria that I have received in the last few days, it might just fill up a small notebook. So, here I am addressing the issue in public. Hopefully, after this, I can get some rest. No?
Google Is Not targeting Nigeria
The Google Nexus 4 is being pushed in very limited markets. I mean very, very limited markets. Nigeria is not one of them. As such, do not expect the Nexus 4 to be officially available in the land of Green-White-Green. Here is what you get when you search for the Nexus 4 in the Play Store:
In English, here it is:
Sorry! Devices on Google Play is not available in your country yet. We’re working to bring devices to more countries as quickly as possible. Please check back again soon.
LG Will Be Selling own version
LG is the manufacturer of the Nexus 4, and its full name is Nexus 4 E960. While Google is selling the device online at the very attractive price that everyone is drooling over, it is simply because they are subsidizing it in their own interests. Google will be selling limited, subsidized units of the Nexus 4 via Play Store. But LG will be selling the Nexus 4 without any subsidy, and in a much wider circle than Google is.
Implications? If you are in a market in which the Nexus 4 is not being pushed by Google, and want it so bad, you better stop drooling at Google’s subsidized price. It is not in LG’s interests to subsidize the device. They need to make direct profits from sales, after all, unlike Google whose income comes from adverts and Play Store sales. LG’s un-subsidized units cost almost twice as much as what Google is offering. LG has an official presence here in Nigeria, so you can expect the Nexus 4 here in the country soon, but at a higher cost.
I know that some of you will be miffed at the picture that I have painted, but I am only the artist. People in Countries in which Google is not pushing the nexus 4 will have to settle for the un-subsidized units from LG. I didn’t create the scenario. Good luck to you Nexus 4 lovers.
Now, I am off to get some much-needed rest. Cheerio.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.