Many of us business founders usually start out of passion for something, and that is fine. But because of that, we often bury our heads in our passions and ignore marketing and growth. I remember when I started Mobility blog years ago. I didn’t care about anything else except my experiences with mobile. I just wanted to play with mobiles and write about them. But somewhere along the line, I found out eventually that my passion for mobile technology and my reviewing and writing skills were not enough.
Investors care more about financial growth than about how perfect a product is. Tough lessons for startups and entrepreneurs to learn. Even if you are not after investment, the survival of your business depends on income generation anyway.
The entrepreneurial graveyard is littered with products and services in which talented people obsessed over the look and features at the expense of user growth and financial returns. In the world of business, passion and skill are not enough. In other words, having a great product does not guarantee business success. Do not ever forget it.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.