China has risen to become the single largest smartphone market in the world – and riding upon that rise has been a number of Chinese brands that are returning huge sales figures that match and surpass almost all of their non-Chinese competitors. The Chinese brands have become so strong that only Apple and Samsung stand ahead of them in terms of sales numbers.
Below are the top-selling Chinese brands globally, and their shipment numbers:
1. Huawei: 108 million
2. Lenovo: Over 71 million (Unconfirmed)
3. Xiaomi: 70 million
4. Oppo: 50 million
5. TCL: 46 million (Unconfirmed)
Despite Lenovo’s purchase of Motorola, the brand was unable to pull ahead of Huawei (the global number 3 smartphone brand). Xiaomi was unable to leverage on its earlier momentum to push heavy figures, which was a bit of a disappointment. We had all expected a neck-to-neck between Huawei, Lenovo and Xiaomi in 2015. We ended up with Huawei pulling ahead and leaving the other two to scramble for the next spot. Oh, well.
All in all, 2015 was a very good year for Chinese smartphone brands. Perhaps some day, a Chinese brand will pip Samsung and Apple to take the global number one spot. Years ago, that idea would have sounded far-fetched. It doesn’t sound like such a wild idea any more.