It is not every day that a subsidiary of a company disrupts its parent company, but Huawei’s Honor brand has just done that in Q2 2018. And thanks to Honor smartphones, which contributed to 55% of Huawei’s sales, the company has recorded the largest marketshare of any smartphone brand in China since Q2 2011.
In China, five smartphone brands account for 90% of sales. All the others are scrambling for the crumbs that make up the remaining 10% of the market. While 10% is a small segment, it is a huge market, thanks to China’s population.
Here is how the top 5 brands in China stand in Q2 2018:
- Huawei (includes Honor smartphones)L 27%
- Oppo: 21%
- vivo: 20%
- Xiaomi: 14%
- Apple: unspecified
Honor SMartphones Charging Ahead
Huawei Honor’s phones have offered great value for money in the budget smartphone segment since the sub-brand began operations in 2013. The Honor sub-brand enjoys an autonomous operation under Huawei and so has been able to innovate and move at its own pace.