I keep wondering how the combination of internet and mobile impact the entertainment industry in terms of income generation. Consider that a producer releases an audio track, a music video, or even a movie one day, and it is on YouTube the very same day for anyone to download. How do these guys sell?
In some cases, these media items are even available for free download weeks before the official launch.
The terrain seems to be changing fast. The game is certainly changing too. Are you an artiste or producer? How have you adjusted to this trend? How are you taking advantage of the situation to boost your sales?
For example, the recent launch of Don Jazzy’s Mavin label saw a promo rack being made available for download online via web and mobile. Other artistes have done similar campaigns involving audio and video. However, how does this play with regards commercial works being put up by 3rd parties for free download?
Are you a subscriber or user? What is your take on this trend?