I remember how a number of Nigerians have been calling for unlimited data plans from network operators for years ago. I remember telling them that unlimited data plans were going to die off – and it was going to happen because of our modern smartphones. Many times, the complainers pointed at US network operators who provided unlimited data plans as examples fforr Nigerian networks to follow. Back in 2009, I asked the rhetorical question, Unlimited Data Plans on the way out. In that article, I hinted at the effect that smartphones are having on network resources. I am happy to announce to you that unlimited data plans are all but dead in that country.
Here are excerpts from a BGR article titled, Brace yourself: The death of unlimited mobile data is coming:
The two leading wireless carriers in the United States built up huge smartphone user bases while luring customers in with unlimited data plans. The writing was on the wall years ago, however, and as mobile data usage exploded, Verizon Wireless and AT&T both dumped their unlimited plans in favor of tiered data offerings that slam users with overage charges if they use too much data in a billing period. Sprint and T-Mobile continue to use unlimited data plans as a point of differentiation with their larger rivals but as one analysis pointed out this week, the days of unlimited data at Sprint and T-Mobile are numbered.
Writing at PCMag, longtime wireless industry reporter Sascha Segan has penned a piece that sheds light on a simple truth U.S. wireless subscribers will all soon have to face: Unlimited mobile data plans are dying and there is nothing we can do to stop it.
Modern smartphones are horrible data guzzlers compared to the older and now retired first generation of smartphones. The huge difference in data consumption is the deluge of apps that are available for the new platforms. Setting up the Motorola Moto G yesterday, before I started using the phone at all, I was notified of over ten app updates waiting, as well as an available Android kitkat update. I must mention too that none of my essential apps were pre-installed on the phone: BBM, Twitter, Facebook, Evernote and a host of others. After installing all those, in everyday use, more updates will surely pop up, and each of those apps will result in more data consumption. All of these multiplied across users on each network has a huge impact on network integrity.
Now, consider that bandwidth is even more expensive here in Nigeria, and our networks not as robust as what obtains in developed markets. Get the picture? If unlimited mobile data plans are dying off on the US of A, there is no chance in hell that they will thrive here. As such, if you are still hoping for unlimited mobile internet plans here, you need to drop that dream now and wake up. It isn’t going to happen. And it is your love of apps and media that pulled the trigger and now nails the coffin shut.
Actually, it would be wrong to say that unlimited mobile data is dead here in Nigeria. It never existed in the first place.