Put the Samsung Galaxy S III and the HTC One X side-by-side, and there is no question about the fact that the majority of people will be wowed at the design of the One X. That really is one beautiful smartphone. On the inside, the One X and the Galaxy S III are pretty evenly matched in power and in capabilities. Minus a few differences, you could swap the internals of the two devices. At a cursory glance, the One X seems to have the edge because it is more stunning than its arch-enemy.
Yet, the Galaxy S III continues to outsell the One X in droves. Because Samsung is a bigger entity than HTC, the S III outselling the One X might not be the problem, except that the difference in sales figure is huge! Not only that, HTC is struggling to keep their accounts in black. What could the matter be?
I remember a few articles that I have written here on MOBILITY about the lack of certain features on flagship devices from some manufacturers, notably features like memory card slot and a removable battery. While I personally argued that those issues were no big deal to me as a person, the response from most quarters was the opposite. People posted comments saying that they would not buy certain devices because they lacked those features. On other blogs, I see a sizable number of bloggers and their communities proclaiming the same. The desire for these features is almost deafening.
People may argue about how unique and outstanding HTC’s unibody designs are and how these designs make it impossible to include a memory card slot and a removable battery, but it is obvious that the customers don’t care for the unibody designs that much. Why? Look: they keep buying the competition’s products in droves. People who buy Android want liberty, control and options; not limitations. HTC seems to be fixated on this unibody thing and on producing the sexiest smartphones in town at the expense of what their target market really want. So far, sexy is putting money in their account, and they clearly need to re-evaluate.
HTC needs to give customers what they want again – like they once used to. The Taiwanese brand has repeated the same mistakes this year with the HTC One that they made with the One X last year. Somebody defined insanity as doing the same thing and expecting a different result. Insanity, or a death wish.
Nokia needs to watch it too. They have enough problems in their hands now than to be imposing further limitations on their products. A flagship without a memory card slot and without a removable battery on an OS that is already more limited compared to the competition is a bad idea for them.
I will say it again, a brand must have a cult-like following to pull off the stunts that Apple has pulled off, and even at that, as I have repeated in years gone by, even Apple will have to adjust eventually. It is already happening. Years ago, an iPad Mini was anathema. We shall see Apple bend more and more with time.
Dear HTC (and Nokia), its your call. Give customers what they want or face the consequences. Of course, all this is my opinion.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.