I am here at the iDEA Hub centre at Tinapa, Calabar. Tonight, we had the ten teams who have been hard at work for the last 40 hours or so present the apps that they have worked on. It has been interesting, with some really serious work having been churned out here.
The judges were very very concerned about revenue generation. The whole idea behind iDEA is to incubate businesses, after all. As such, revenue generation is key and developed apps need to have commercial prospects to make sense.
Quite a number of teams were found lacking in the area of income generation.
Presentation & Marketing!
It was also clearly noticed that many teams were found wanting in terms of presentation skills and marketing. Every developer needs a good speaker or spokesperson to deliver pitches with clarity.
Developers and technical people need to understand that business goes beyond having technical skills to include skills in business, communications and marketing. These are essential to success in the market place.