I went to see the 2017 movie, The Greatest Showman. Seeing this inspirational musical turned out to be a good experience. It was a jolly good show. But that isn’t the point of this article. The movie reminded me of me and my firm belief that if you are going to put on a show, you better make it a good one.
In this digital age powered by a combination of internet access and mobile devices, everyone has something to say or to put out there. Whether it is blog posts, videos, photographs or audio podcasts, there is a deluge of content being published every day. As such, more than ever before, it has become extremely difficult to get the attention of the crowd.
If you are a content creator or publisher, here are a few questions for you: Why should anyone pay you any attention? What value does your content bring to the maddening crowd that should make people seek it out?
There are millions of blogs and hundreds of thousands of YouTube channels out there as well. What stands yours out?
My take is this: if you are going to put on a show, you better make it a jolly good one. I have lived and worked by this principle. That was how I built MobilityArena. And that was one of the things that struck a chord with me in the movie, The Greatest Showman.
He sought to produce sensational shows. He made them great, colourful and exciting. And the results spoke for him.
Whether you are a photographer, blogger, YouTuber, movie maker, stage artiste, or a creator of any sort, put on a jolly good show. Publish gripping content that keep your audience hooked.
To put on a jolly good show, you have to learn and keep learning. You have to keep polishing your creative skills. You have to be daring. You have to not conform. You have to stand out. And to stand out, you must have a unique voice.
Let me tell you something I have discovered in over 15 years of being around: there are not a lot of great content creators out there. Much of it is uninspiring. Even worse, much is noise. Only a select few creators put out really great material. Only a select few have a unique voice.
Which is why you must determine which group you belong to – the former or the latter? More importantly, which group will you choose to work to belong to from this point? As one musician sang, “Empty vessel lo’n pa’riwo; ariwo ko li music”.
Empty vessels make a lot of noise; noise is not music. If you are going to put on a show, make it a damned good one.
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