Lava is an Indian mobile brand that made an official entry into Nigeria in 2011. The brand was active in the market for a while before beating a retreat. However, we have insider information that they are looking to renew their push in the Nigerian mobile market.
The company had earlier attempted to push its phones in Nigeria but didn’t record any significant penetration.
Lava makes feature phones, smartphones and tablets running Android and windows Phone.
February 2019: Lava starts operation, distribution in Nigeria
The Indian company began distribution and sales operations in Nigeria, and partnering with RAYA to push Lava phones through offline and online channels in the Nigerian market.
The first set of Lava phones to be introduced include Lava Z81 and Lava Iris 51 models.
Lava Mobiles was launched in India in 2009 and has its headquarters in Noida. The mobile phone company curently has operations in countries across Asia, Middle East, and Africa, including: Pakistan, Nepal, Thailand, United Arab Emirates, Saudi Arabia, Kuwait, Egypt, Ghana, and Kenya, among others.