Not too long ago, I was searching for a smartphone to pick as my primary device. I wanted something with a lot of power under the hood but that wouldn’t require me to steal a bank building. After searching and searching, one of my shortlisted devices was Infinix Mobility’s Zero 3. It ticked all the right boxes. Well, almost.
It has one unforgivable trait – Infinix Mobility’s lack of taste in the design department. Apart from being all tepid plastic, I just won’t be caught dead carrying about a phone with such a bland look as the Zero 3.
Then, recently I heard that the Hot S was on its way and would be an all-metal phone. With excitement, I said to the rest of the team, “It looks like Infinix is finally going to give us a beautiful device!”
Then we got to see the phone and our excitement died out. How Infinix Mobility managed to make a metal design look as unexciting as this beats me. But they pulled it off. Finally, I am convinced that the brand needs to overhaul its design team, if any exists.
I will take the TECNO Camon C9 a hundred times over the Hot S, though they are in the same price range. The C9 is a good looking phone. Infinix has produced smartphones that get the low-end market well. But low-end doesn’t mean it has to be bland. But a N40,000 – N50,000 smartphone isn’t low end anyway. There is no valid reason why the Zero 3 or the Hot S should be the bland plastic and metal designs that they are.
I have owned over 160 phones since 2001. While I have reviewed lots of Infinix smartphones and spoken glowingly of many of them, not once has an Infinix smartphone been my primary device. I have used phones by Nokia, Samsung, Apple, BlackBerry, Sony, TECNO and others as primary devices at different times. Never an infinix. I got to thinking about it. Infinix Mobility product design is why. It was why I passed on the Zero 3. It was why I passed every other competent smartphone of theirs.
PS: Speaking of design, did the local shaman also divine to Infinix Mobility that if they put Gorilla Glass (or alternative) on their phones (at least the flagship grade models), the sky would fall and the world come to an end?