iPhone 6 and iPhone 6 Plus eating the cheese of iPads?

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Apple iPhone 6

Industry watchers have always asked how screen size affects when and where users view the content they are interested in. GetPocket used the release of iPhone 6 and 6 Plus to investigate. They came out with the following conclusions:

The bigger your phone’s screen, the more time you’ll spend reading / watching on it. Users who upgraded to an iPhone 6 now view content on their phones 72% of the time, up from 55% when on a smaller screen. Those who went big and bought an iPhone 6 Plus consume content on their phones 80% of the time – the same ratio of phone to tablet reading as seen on Android.

In fact, the bigger your phone’s screen, the more you’ll read / watch as a whole. We saw that users with both an iPhone and an iPad consumed significantly more content as soon as they upgraded to an iPhone 6 or 6 Plus. Those with the 6 now open 33% more articles and videos inside Pocket than they did with a 5/5S, and those with the 6 Plus open 65% more items than they did with a smaller phone.

The bigger your phone is, the less you’re going to use your iPad. Users with an iPhone 6 now read on their tablets 19% less during the week and 27% less over the weekend. Those with a 6 Plus are on their tablets 31% less during the week and 36% less over the weekend.

Go read the full report: The Screen-Size Debate: How the iPhone 6 Plus Impacts Where We Read & Watch

One comment

  1. Absolutely true for me.

    When I got a six inch SmartPhone, the Tablet mostly got relegated to the background..

    Perhaps the days of mid sized Tablets are numbered..

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