iTel Mobile is pulling surprises on everybody these days. You will remember how the brand upset the dynamics of the African mobile phone market by becoming the largest mobile phone brand on the continent. That was made possible because of itel’s feature phones, which have been selling in droves. But apparently, itel smartphones have been selling in large numbers too. According to Counterpoint research, iTel entered the global top 10 smartphone market for the first time in Q1 2018.
We double-checked. You know, this could be the agggregated figures for TECNO, Infinix and itel combined that occupied that spot in the top 10 chart. So, double-checked. The press release from Counterpoint says it is itel alone that made it to the chart.
itel Smartphones Outsell TECNO and Infinix
Thhat is the implication; right? If itel is on that top chart and its other two Transsion siblings are not there, then it is selling more devices than those two. It is also listed in the fastest growing category. Which makes sense. Others in that category are Nokia HMD, Xiaomi, TECNO, OnePlus and Huawei.
The Top 10 Chart Q1 2018
itel is in 10th place. Not bad. According to Counterpoint, the brand grew smartphone shipments over 200% year-on-year from Q1 2017 to Q1 2018. Yes; itel smartphones are definitely selling in droves.
What of Transsion’s other brands? The only other mention of them is that all together, the three sister brands (TECNO, Infinix and itel) shipped over 10 million smartphones in Q1 2018.
itel Started Poor But kept Improving
The first generation of itel smartphones did not get good reception, and that was because of the poor experience that users had with them.
Our first itel smartphone review on MobilityArena was the itel iNote Beyond 3G review in 2014. Mister Mo concluded by saying that it was a crippled device. It has 80 comments, most of them bitter complaints from users who were frustrated with the device.
But itel kept improving over the years and the phones got better and better. We have reviewed several itel smartphones and most of them left us with very good impressions. You can have a look at our archives of itel smartphone review.
Indeed, the stone that the builders rejected looks set to become the chief cornerstone. But then, Mister Mobility has repeatedly insisted that the bottom of the pyramid, which itel services, is where much of the action will be, going forward.