Recently, Impossible Project launched the rebooted Polaroid camera, the Polaroid OneStep 2 instant camera. At the same time, camera company Kodak launched their own instant camera, the Printomatic Instant Print camera. According to Kodak, this is a contemporary camera with a wonderful balance of digital and analog technology.
Once you press the shutter button on the Printomatic Instant Print camera, you get a 2 x 3-inch photo. At the same time, the camera saves a 10-megapixel image to a removable memory card. There are just two picture modes, Vibrant Color mode and Black and White mode. The camera itself comes in yellow or gray, and it also has an embedded flash.
Along with the Printomatic Instant Print camera, the company ships a USB cable, a memory card, a 10-packk of Kodak Zink adhesive photo paper and a quick-start guide. The photo paper is tear-resistant. Also, there’s no need for ink cartridges, as the device does not need them.
Kodak’s Steven Overman describes the Printomatic Instant Print camera as “for anybody who wants to create a lasting memory in a tangible, colorful way.” If you prefer to keep things digital, you can load u the pictures taken with the camera to your digital device, and from there post them online if you want to share them more widely.
The camera has been produced by C+A Global, which has licensed the Kodak name and branding. This is the same firm that worked with Ammunition Group, a digital studio to create the Polaroid Snap, which was launched two years ago and is quite similar to the Printomatic Instant Print camera.
Right now, the camera is scheduled to be available in stores toward the end of September. Kodak hopes that with the device, events can become more fun, weekend get-togethers are enriched, and moments that once were forgotten on a smartphone are cherished forever.
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